Tiger global-backed fast chain chain wow! Momo has entered the consumer goods segment that moves quickly with his launch ready to eat frozen momos. It also plans to expand to various categories such as spices and snacks.
The company targets annual revenue of Rs 500 Crore in the next five years of a packed food business, Sagar Daryani, Co-Founder and Chief Executive to MoneyControl. Five flavors of launch in VEG and non-VEG will be available in packages of 10s and 20s. The company claims this is a free product preservative with nine-month shelf life.
The company has been tied with BIGBASKET for the initial distribution, after it will sell its products throughout the Super Market in this country.
To begin with Bigbasket will sell it in Delhi, Gurugram, Noida, Kolkata, Mumbai, Pune, Bengaluru, Chennai, Hyderabad and Ahmedabad.
“Our success in business fast business services has taught us to be close to our consumers; and our robbery into the FMCG is to take this bond one step ahead. We want to be part of every wholesale order in this country,” Daryani said. ,
“The food category is ready to eat the main way especially with people spending more time at home because of a pandemic. Our aim always brings quality products to our consumers and we look forward to the old provisions of the association with them,” said the day of Menon, ” Founder and CEO, Bigbasket.
After the second wave of pandemic, consumption of Indian consumers from food ready to eat and frozen has increased multifold.
By 2020, Wow! Momo also partnered with Café Day Coffee (CCD) to sell its products at certain outlets of the coffee chain.
Companies tend to compete with people like the Prasuma who launched it to eat momos in 2019.
